Theme 3. Sustainable tourism
- First of all, the problem of over-tourism in some places should be acknowledged (here it doesn’t seem to be) and tackled. One issues is to stop, as a policy measure, promoting “fast tourism” (2-days getaways on plane), big cruise boats landing in small ports that do not have adequate capacities. More knowledge & genuine experience-based tourism should be promoted. Business travels, when not needed, should be replaced by online meetings, rather than travelling to some touristic destinations. Big data should be used to disperse tourism pressures and channelling them to the under-used areas. Entrepreneurship should be encouraged (also via public resources) but clear sustainability impact demanded. EMUNI
- The Mediterranean lack common policies on environmental issues but the private sector for the case of tourism is adapting much better to the needs of potential clients than National Authorities. The seasonality aspects represent a pending subject for the touristic sectors and all other sectors related to them (e.g. transport, gastronomy (agriculture, fisheries, aquaculture), energy, etc). IOC-UNESCO
- Fiscal policies, premium and discount on financing as well as employment incentives must be linked to sustainability. Tourism will be no longer if is not sustainable. Zero km or integrating production high level high quality with tourism consumption is one approach in viol ING the food systems. Environment iOS paramount. For all this metrics exists and it is available through the SDG indicators. FAO is custodian of 21 of them. FAO
- Additional points could be: sustainable resource management, spatial impact assessment of infrastructure. MED JS
- Reinforce competitivity for sustainable environment safe tourism and diversification of tourisitc new products by implementation of original and safe products. INSTM – Tunisia
- We should involve insurances, which are a key sector, partly because of the magnitude of resources invested and partly because insurance can incentivize actions by individuals, businesses and governments. A notable example is the insurance policy for nature that was developed for the Mesoamerican Coral Reef in Mexico, which is fully based on an ecosystem service. The business case is built on ensuring that the reef reduces exposure to coastal flood risk from tropical storms and stabilizes beaches to protect a $10 billion per year tourism industry for the towns of Cancún and Puerto Morelos. These local economies heavily depend on tourism related to the Mesoamerican Reef and the beaches behind it.
Another opportunity is research on bioactive maritime infrastructure, to design biodiversity-rich maritime infrastructure as open-air hubs for recreational, educational and outreach activities. University of Bolognae
- -Apply the approach of the MSP / ICZM during development in the Mediterranean,
-involve the stakeholders into the decision
-Raised awareness of stakeholders in green tourism
-Try to change the mentality of the stakeholders to move towards green tourism. National Institute of Marine Sciences and Technologies (Tunisia)
- 1-Exhibitions at an international level of entrepreneurs
2-Opening the door for investors to invest in these ideas
3-These exhibitions are organized annually in the countries participating in the Union for the Mediterranean
4-Organizing regional competitions to select the best green youth initiatives
5-Participation of these initiatives in international conferences and symposium as success stories. Ministry of Economy – Palestine
- Streamline the legal frameworks to facilitate new business, enforce the green enterprise with low carbon footprints and use incentives. Alma Mater Studiorum University of Bologna
- Hotel Groups and Tour operators should contribute into international institutions efforts to protect Mediterranean Sea (a percentage from their overall, implementing sustainable development certifications…). Moreover, Governments should work more on transparency via data coming from tourism sector and how we are exploiting the seas and the beaches in order to get a better knowledge about the actual situation, the future achievements.
Investing in innovative products and diversified including rural areas away from coasts could be an efficient way to protect and reconstitute costal destinations. This could be accompanied by searching new markets and promoting new products.
Reviewing curriculums, training of trainers’ programs and opting for corporate social responsibilities as vectors to develop new tourism educational programs. AMFORHT
- To have a ‘green’ Mediterranean we must adapt it to the rise in sea level and prevent the beaches from disappearing. Presa Puente Estrecho de Gibraltar, SA
- Improve education and actions towards adequate use and discover of nature. Universidade de Évora, MARE
- Lancer une campagne publicitaire – marketing territorial – pour l’ensemble de la Méditerranée, à l’échelle mondiale, pour mettre en évidence les vertus de l’écotourisme MED et en simultanée mettre en oeuvre un programme d’appui aux PME et jeunes entrepreneurs du secteur touristique “vert”, ami de l’environnement. DynMed Alentejo – Associação para Estudos e Projectos de Desenvolvimento Regional Projectos de Dese
- http://planbleu.org/fr/publications/recommandations-politiques-elaborees-par-la-communaute-mediterraneenne-du-tourisme . Association Tunisienne de l’Ingénierie Côtière, Portuaire et Maritime (ATIM)
- 1. Promote the use of environmentally sustainable activities and enable companies to be more innovative socially, economically and environmentally through the creation of a system of social, participatory, legal, economic and knowledge-based incentives to facilitate the process.
2. The collaboration and participation of key users in the formulation of business and growth lines in tourist areas should be encouraged. And give options to diversify tourism activities by promoting other activities for times of lower visitor number. UNIVERSIDAD DE MURCIA
- Build business models that take all the above into consideration. Disseminate the knowledge, raise the awareness and develop the capacities of the beneficiaries. Ensure updated legislations to facilitate the implementation while establishing a strong incentive scheme to encourage the different stakeholders to get involved. RAED – Arab Network for Environment and Development
- Kindly review my previous answers since most approaches will require anticipating by studies and / or programme designing. For this one, I believe the ILO can play a vital role since they have programme designed for helping potential entrepreneurs to establish their businesses, in addition to other programme that can help growing / improving existing businesses: Start & Improve Your Business (SIYB) – more information can be found at the following link: https://www.ilo.org/empent/areas/start-and-improve-your-business/lang–en/index.htm . The-Marketer.net / HOMERe Permanent Secretariat South Shore Mediterranean
- Our suggestions are:- Reinforce technical and vocational training for the hospitality sector with environmental and sustainable development components.- Introduce tax incentives to tourism-related companies that introduce environmental management schemes into their businesses.- Reinforce environmental protection legislation to achieve good environmental status.- Limit development of infrastructure and buildings in coastal areas.
– Any approach taken should be the result of a truly participatory process involving all stakeholders from the design phase.
– Gazette marine protected areas.
– Tax incentives to young entrepreneurs creating tourism-oriented enterprises and businesses models.
– Promotion of MPAs as models of sustainable local development.
– Promotion of small-scale fisheries.
– Promotion of nature-based tourism.
– Promotion of underwater heritage.
– Promotion of payments for ecosystem services for blue carbon (coastal wetlands, Posidonia meadows…).
– Promotion of green-blue infrastructure.Mediterranean Information Office for Environment, Culture and Sustainable Development (MIO-ECSDE)
- Respect for local nature, flora and fauna is also fundamental. Private investments should respect and foster both local craftmanship and traditions and nature. Development must show that is compatible with traditions and nature. Any public and private investment must ensure that is taking care of the local environment and local people by contracting local people, involving them in the project and communicating and assuring that it will not damage in any way neither the nature nor the people. While otherwise it will promote and enhance local businesses and nature. ECONCRETE
- – To promote eco-tourism in alternative destinations such as protected areas. See the example of the MEET Network.
– To encourage sustainability assessment of touristic packages considering the environmental, economic and social pillar.
– To offer capacity building activities for SMEs, young entrepreneurs, enterprises to make their activities more sustainable
– To promote community-based tourism in rural areas. BETA Tech Center, UVic/UCC – Interreg MED Green Growth
- Again, train and educate policymakers and sectoral representatives. METU Institute of Marine Sciences
- Sustainable Tourism must be understood as a responsible tourism rather than “green” tourism. Tourism is not just an economic sector but also a crosscutting reality affecting “the whole of society and its economic, social, cultural and territorial life” therefore; it has to be responsible with the needs of the territory that holds this activity.
The aspiration is using tourism to make better places for people to live in. This challenge has to be dealt, mostly by local authorities, as they have the responsibility to ensure and promote the quality of life of their citizens, and because local authorities are assuming the environmental, social and economic costs associated with tourist visits. Local authorities have a key role on tackling this vital challenge: shifting from traditional tourism model to a sustainable tourism model. Local authorities should assume an integral tourism management system, including areas not traditionally linked with tourism as mobility, security, accommodation, or urban design in their tourism policies. This integral vision facilitates the coexistence between tourism and daily life activity in a destination, making tourism a sustainable activity. One essential step to shift from the traditional tourism model to a sustainable tourism model is that tourism policies has to be built as a collective project, because it is a collective issue, and local authorities has to lead this process ensuring a participatory framework where private sector and social and community players can discuss while the destinations’ general interest is ensured.
It becomes clear that Mediterranean Regions need strategies to reinforce the public leadership of tourism governance.
The Mediterranean region should shift into a sustainable destination by:
• Reducing the carbon footprint of transport (reduce the distance of the journey and increase the number of overnights)
• Fostering a sustainable and circular economy consumption
• Reducing the overcrowding
• Ensuring the best social return on the economic activity generated from tourism.
• Boosting Knock-on effect to promote new strategic and sustainable tourism business.
• Turning tourism into a lever of change for launching other non-extractive activities.
• Ensuring tourism model responds to the needs of the territory.
• Fostering the people participation in the creation of their tourism model.
• Avoiding destinations standardization and preserving the identity values
• Creating new inland tourist destinations linked to identity, art and natural heritage to reduce the print on the coastal territories.
• Stablishing slots or quota for maximum number of persons for certain destinations.
There is a need to shift from the logic of tourism policies that for many years has been only concerned with attracting tourist, to build a sustainable tourism strategy that reinforce the leadership of public and local authorities, involving the private sector and community to create a long-term responsible vision that guarantees the destination sustainability. It is crucial to build consensus and joint work on the city’s tourist policies with the entire actors involved; convincing all the actors that today sustainability and responsible criteria is the only way to ensure destinations’ competitiveness.
The sustainable tourism strategy has to define a local economic development strategy that ensures to foster local resources, facilitate investment and innovative, responsible, tourism business projects, and boost quality employment with long-term vision and a minimum territorial impact. MedCities
- Technologies should play an important role to measure the impact of tourism and to predict tourism flows. The implementation of sustainable tourism models to decongest the flow of tourists. Fundacion Valenciaport
- A strong taxes-benefits policy to tax more and more unsustainable practices (including over tourism) and finance the transition to sustainable ones. University of Siena
- A regional pilot action on “digital ecosystems for coastal tourism destinations to support the design of policies: from opportunities’ mapping to intelligence production” should be built. Indeed, to develop sustainable and low environmental footprint solutions as precondition for preserving the natural and cultural heritage in the long term, the transition towards a more sustainable tourism should be implemented with the support of socio-economic research and the exploitation of prospects offered by the digitalization to support decisions making. In particular, the following set of actions, oriented towards multiple-targets, need to be addressed:
• Beyond commodities: exploit tourism as vehicle for environmental-friendly behaviours;
• Develop monitoring and evaluation systems of tourism flows, assessing carrying capacities of destinations, to support an efficient management of tourism flows and impacts leading to an effective governance of a greener and sustainable tourism industry;
• Develop methodology, tools and systems for assessing environmental impacts of tourism and its drivers in the Mediterranean area focusing on coastal urbanization trends (tourist ghost cities) and related pressures to improve protection of coastline ecosystems;
• Focus on big data analytics and ICT technologies and services to strengthen access to sustainable development policies, more efficient use of natural resources and cultural heritage, and management of infrastructures in coastal and marine areas;
• Train a new generation of marine technicians/scientists to conduct research on the protection and valorization of the marine cultural heritage, including 3D and 4D rendering and augmented observation. National Research Council of Italy
- – Develop and implement comprehensive national strategic frameworks for sustainable tourism, defining clear national objectives and including training programmes for entrepreneurs, in sustainable circular economy approaches and technologies.
– Promote the wide adoption of standards (such as the Global Sustainable Tourism Council ones) in mass tourism businesses and destinations.
– Strengthen regulatory frameworks and associated penalties to curtail unsustainable tourism practice and enhance national fiscal and funding incentives to promote sustainable tourism. Adopt the approach of «Reduce, Reuse, Recycle» also in tourism investments.
– Within marine and coastal planning processes (MSP, ICZM) achieve better integration of planning of tourism developments with natural protection (especially focusing on coastal and MPAs)
– Promote initiatives aiming to decrease the footprint of tourism in mass tourism areas, and to increase the added value of the sector for local communities and stakeholders. WWF
- Il faudra mettre en place des projet intégrés ou les populations puissent avoir des allitératifs pro-environnement pour réduire les pressions sur les écosystèmes notamment marins et côtiers. Ministère de l’agriculture, pêche maritime, développement durable eaux et forêts: département pêche maritime – Maroc
- Ensuring the ports are fully equipped to cater for cold ironing and availability of bunkers with 0.5% sulfur in most if not all ports in the Med. Malta Maritime Forum
- Recommendations from the MEET (Mediterranean Experience of Eco-Tourism) network (coordinated by IUCN Med) would have to be taken into account. MedPAN, the Mediterranean Marine Protected Areas Network
- – Accelerate the energy investment in Mediterranean Tourism Industry. Regional and local authorities should support the investment in energy efficiency travel and tourist facilities, by ensuring funding opportunities and supporting Research & Innovation activities. In this framework, public sustainable procurement for innovation in the Blue economy sector can be an effective catalyzer for the market entry of promising ITCs, fundamental for the better management of tourism related resources.
– Strengthening the governance framework that promotes sustainable tourism. Notably, by agreeing upon a coherent common policy framework at the local, regional, and European level by means of an inclusive and structured consensus process involving all stakeholders.
– Plan and manage tourism sustainably. Local and Regional authorities should apply means for planning and managing tourism areas sustainably, for instance, the Integrated Coastal Zone Management Protocol, Maritime Spatial Planning, the Ecosystem-Based Management principles.
– Reduce seasonality by promoting alternative offers. Local and regional authorities, as well as private sectors, should promote alternative destinations, such as rural tourism, hinterland, slow tourism and cultural tourism, especially during summer months, when tourism flows are concentrated in crowded coastal areas.
– Build effective collaboration among tourism stakeholders, through the medium of new networks to diffuse and disseminate policies, project results, and good practices gathered within the framework of ecotourism to achieve multiplier effect.
– Preserving and Promoting Mediterranean Maritime Natural and Cultural Heritage. By increasing social and environmental performance through certifications, labels and ethical codes to promote quality products, responsible services and transparent business, or by communicating resident’s and tourists’ collective responsibility to preserve destinations’ natural and cultural assets.
– Citizens’ awareness raising on the environment and sustainable tourism. Local communities, as well as, NGOs, schools and research centers, should develop tourism awareness activities within the scope of sustainable tourism.
– Use of methodologies, as the 3-PBM methodology (iBLUE Interreg MED project), that are based on the iterative use of Business Model Canvas (BMC) and Resources-Processes-Values (RPV) framework, during which companies of the yachting sector gradually increase knowledge and management capability of their economic, social and environmental performance and impact. Med Blue Growth community
- Coastal and Maritime tourism around the Mediterranean should be carefully monitored and managed to avoid negative environmental impacts, economic leakages and social conflicts. In particular, voluntary and regulatory instruments should be combined to involve tourism industry, travellers and destinations towards a greener and more responsible tourism. eco-union
- To foster sustainable tourism across the Med., the creation of a “green blue-tourism label” followed by a network of labeled sites for coordination and experience sharing, planning and co-development, complementing each other, could be a tool fostering the adoption of green practices and design of sustainable blue tourism projects/activities. Also, the communication and coordination with green-listed coastal/marine parks and nature reserves, would serve as a road-map or role-model, to learn from and get support through capacity building and experience sharing,creating thus a sustainable, mutually beneficial partnership. Green Community NGO
- -Promouvoir à l’échelle européenne les collectivités engagées dans des démarches “vertes et bleues”(ex: port propre actif en biodiversité)
-Promouvoir à l’échelle européenne les territoires engagés (AMP, sentier sous-marins, actions d’ingénierie écologique, etc…) => genre de label “territoire engagé pour la nature”
-Bien vérifier que les mesures/actions mises en œuvre ne soit pas du greenwashing et/ou des mesures qui n’ont aucun bénéfice écologique validé scientifiquement (cf point 8). ECOCEAN
- Encourager le tourisme de niche. Agence Nationale des ports Maroc